About

ABOUT

I’m a designer with over 8 years of experience solving complex challenges
I'm currently a Senior Product Designer on the Cash team at Wealthfront.

Before that, I was designing at United Healthcare and Worrell—Bringing clarity to paying for health insurance, simplifying online Rx ordering, and helping some of the globe's largest companies bring innovation to the healthcare space.

I'm proud of my broad perspective and experience working in a world-class fintech startup, Fortune 5, nimble consulting agency, and as a freelance consultant.
petefloyddesign@gmail.com
920.251.6704
Working style
I do my best work in a collaborative environment, working with multiple perspectives and building bridges to other disciplines. I have equal respect for creative, technical and business-oriented minds.

I attack challenges with positivity, low-ego and a growth mindset—constantly seeking ways to build understanding and add skills to my design toolbox.

I listen first, talk second. Leading with empathy, I work hard to better understand end users and collaborators to build better experiences for all.
SKILLS
User Research
Information Architecture
Wireframes
Prototypes
Hi-Fidelity Interface Design
Design Systems
Brand Identities
Illustration
Responsive Design
Agile Methods
SOFTWARE 
Figma
XD
Miro
Illustrator
Photoshop
After Effects
Premier Pro
Indesign
Webflow
Jira
Outside of work YOU CAN find me
Resisting the urge to buy another graphic tee
Restoring my mind & body in the mountains
Digging into 70’s soul, disco and boogie records
Refining my photography practice
Watching behavior science & psychology lectures